Welcome to Dureza
- jacobliss
- Sep 8
- 2 min read
Why did we start this company? The world surely does not need another EPCM firm. We all know armies of consultants armed with spreadsheets, acronyms, and a billable-hour model that could make a patent lawyer blush.
The problem is simple: traditional EPCMs aren’t built to serve you. They’re built to serve themselves. Layers of overhead, specialists pigeonholed into narrow roles (“Sorry, that’s not my department”), and a business model that rewards time spent over value delivered. If you’ve ever watched a five "managers" debate the formatting of a meeting agenda while your project schedule bleeds out, you know exactly what I’m talking about.
We started this company because we believe in something unfashionable: if you just add value for your customer and do the right thing for their business, the profits will take care of themselves. Revolutionary, right? Apparently so.
Our philosophy is less “billable hours” and more “expected value.” We ask: does this task actually move the needle for the client? Does it make their project better, faster, safer, or cheaper? If not, why are we doing it? (And no, “because it fits neatly into our org chart” is not an acceptable answer.)
We also believe that understanding a client’s business model isn’t optional — it’s the job. If you don’t know how they make money, how can you possibly claim to be helping them? A conveyor system, a power plant, a data center — these aren’t abstract projects, they’re investments tied directly to business outcomes. If your consultant can’t explain that connection, they’re just expensive tourists.
So yes, we’re lean. Yes, we cut through the nonsense. And yes, we’re unapologetic about it. Because at the end of the day, our job is to turn ideas into assets — not into endless org charts and inflated invoices.
Welcome to the way EPCM should be.




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